Privacy Policy

PRIVACY POLICY

Effective Date: January 1, 2026
Last Updated: June 17, 2026

Elsy’s Birds and Feed Store (“Elsy’s,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

Visit or shop through elsysbirdsandfeed.com
Create or use an online customer account
Purchase products online, by telephone, or in our physical store
Request shipping, local delivery, or store pickup
Track an order
Join our loyalty or rewards program
Purchase or redeem a gift card
Save products as favorites
Contact us by telephone, text message, email, social media, website form, or in person
Purchase or inquire about live animals, livestock, feed, medications, animal-health products, supplies, equipment, or services
Visit our physical location
Otherwise interact with Elsy’s Birds and Feed Store

Our website, online store, physical store, communications, delivery services, loyalty program, and related services are collectively referred to in this Privacy Policy as the “Services.”

By accessing or using our Services, you acknowledge the information practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The information we collect depends on how you interact with us.

A. Contact and Identification Information

We may collect:

First and last name
Billing address
Shipping or delivery address
Email address
Telephone or mobile number
Customer account information
Account username and password
Communications preferences
Loyalty-program information
Gift-card information
Other identifiers you provide to us

B. Order and Transaction Information

When you make or attempt to make a purchase, we may collect:

Products viewed, purchased, returned, exchanged, or canceled
Shopping-cart contents
Order number
Purchase date and amount
Payment status
Shipping or delivery method
Pickup information
Delivery instructions
Order-tracking information
Coupon, promotion, or loyalty-reward use
Gift-card purchases and redemptions
Refund, return, exchange, warranty, or complaint information
Communications related to an order

C. Payment and Billing Information

When you make a purchase, payment information may be collected by us or by our payment-processing provider. Depending on the payment method, this information may include:

Payment-card type
Payment-card number
Card expiration date
Security code
Billing address
Bank or electronic-payment information
Transaction authorization information

Complete payment-card information is generally processed by third-party payment processors and may not be stored directly by Elsy’s Birds and Feed Store.

Our payment providers maintain their own privacy and security practices. Your use of their services may also be governed by their privacy notices and terms.

D. Customer Account Information

When you create or use an online account, we may collect:

Name and contact information
Login credentials
Saved addresses
Saved preferences
Favorites or wish-list items
Order history
Loyalty status
Gift-card information
Account activity
Communications associated with the account

You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you believe your account has been accessed without authorization.

E. Loyalty and Rewards Information

If you participate in our loyalty or rewards program, we may collect and maintain:

Membership or account identifiers
Contact information
Purchase history
Points, credits, or rewards earned
Rewards redeemed
Program participation
Offers received or used
Customer preferences

We use this information to administer the program, provide rewards and discounts, communicate program updates, and better understand customer interests.

F. Information About Animals, Livestock, and Pets

When you purchase or inquire about live animals, livestock, feed, animal-care services, medications, health products, cages, equipment, or supplies, we may collect information about your animals, including:

Type or species
Breed
Age
Sex
Approximate size or weight
Feeding practices
General health or care concerns
Housing or environmental conditions
Existing animals in the household
Products previously used
Information relevant to product selection
Information relevant to the purchase or care of a live animal
Photographs or videos you voluntarily provide

We may use this information to answer questions, provide general product information, assist with product selection, administer services, maintain transaction records, and comply with applicable requirements.

Information provided by our employees is general retail or animal-care information. It is not a substitute for diagnosis, treatment, or advice from a licensed veterinarian.

G. Live-Animal Purchase Information

For certain live-animal transactions, we may collect information needed to:

Confirm customer identity
Maintain a sales record
Assess general readiness to care for the animal
Provide care instructions
Document acknowledgments or agreements
Comply with applicable animal-health, transportation, sales, or recordkeeping requirements
Contact the customer regarding the animal or transaction

Nothing in this Privacy Policy guarantees that a particular animal will be available or that a sale will be approved or completed.

H. Customer-Service and Communication Information

When you contact us, we may collect:

The content of your message
Email correspondence
Text-message correspondence
Telephone-call details
Social-media communications
Product questions
Complaints
Return or refund requests
Photographs or videos
Information concerning damaged, missing, delayed, or incorrect orders
Information you provide regarding an animal, product, service, or transaction

We may retain records of these communications for customer service, quality assurance, training, dispute resolution, legal compliance, and fraud-prevention purposes.

I. Reviews, Photographs, and Other Submitted Content

If you submit a review, testimonial, photograph, video, comment, question, or other content, we may collect and use:

Your display name
The submitted content
Product or service information
Submission date
Photographs or videos
Other information you include

Content submitted publicly may be visible to other website visitors. Do not include sensitive or confidential information in public reviews or comments.

Subject to applicable law and any permissions you provide, we may use submitted reviews, feedback, photographs, or testimonials to improve or promote our products, services, or business.

J. Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect information such as:

Internet Protocol address
Browser type
Browser settings
Device type
Device identifiers
Operating system
Internet-service provider
Approximate location derived from an IP address
Referring website
Pages viewed
Products viewed
Search activity
Links clicked
Shopping-cart activity
Date and time of access
Time spent on a page
Website navigation
Order-conversion activity
Error logs
General interaction with website features

This information may be collected through cookies, pixels, tags, software development tools, log files, web beacons, local storage, and similar technologies.

K. In-Store Information and Security Cameras

When you visit our physical store, we may collect information through:

Point-of-sale systems
Customer-service interactions
Loyalty-program activity
Return or exchange records
Security cameras
Fraud-prevention systems
Incident reports

Our physical location may use video surveillance for customer and employee safety, loss prevention, fraud detection, property protection, and incident investigation.

We do not represent that security cameras record audio unless audio recording is specifically used, disclosed, and permitted by law.

L. Information from Other Sources

We may receive information from third parties, including:

Website and e-commerce providers
Payment processors
Point-of-sale providers
Shipping carriers
Local delivery providers
Fraud-prevention services
Email and text-message providers
Customer-support providers
Advertising and analytics providers
Social-media platforms
Product suppliers
Manufacturers
Loyalty-program providers
Gift-card providers
Business partners
Publicly available sources

We may combine information obtained from these sources with information we collect directly from you.

2. HOW WE USE INFORMATION

We may use personal information for the following purposes.

A. Processing and Fulfilling Orders

We may use your information to:

Process purchases
Confirm orders
Process payments
Provide receipts and invoices
Arrange shipping
Arrange local delivery
Arrange store pickup
Track orders
Provide delivery updates
Confirm product availability
Process returns, refunds, exchanges, or cancellations
Respond to order problems
Prevent duplicate or unauthorized transactions

B. Providing Products and Services

We may use information to:

Provide products and customer services
Assist with product selection
Respond to questions concerning feed, animals, livestock, medications, supplies, equipment, or animal care
Provide general care or product-use information
Administer animal-care services
Maintain records relating to services or live-animal transactions
Communicate safety information, recalls, or manufacturer notices

C. Creating and Maintaining Customer Accounts

We may use your information to:

Create an online account
Authenticate your identity
Maintain saved addresses and preferences
Display order history
Track loyalty rewards
Manage gift cards
Maintain favorites
Protect account security
Assist with password or account recovery

D. Customer Service

We may use your information to:

Respond to questions
Resolve complaints
Investigate damaged or missing products
Review return or refund requests
Handle delivery concerns
Address account or payment issues
Respond to animal-care or product questions
Maintain records of customer interactions

E. Loyalty and Rewards Programs

We may use your information to:

Enroll you in a loyalty program
Calculate and issue rewards
Provide discounts
Track purchases and redemptions
Communicate program updates
Personalize offers
Prevent loyalty-program abuse or fraud

F. Marketing and Promotions

Where permitted by law, we may use your information to:

Send promotional emails
Send promotional text messages when you have consented
Advertise sales and special offers
Announce new products or services
Provide loyalty-program promotions
Send coupons or discounts
Promote events
Display advertising that may be relevant to your interests
Measure the effectiveness of marketing campaigns

You may opt out of promotional communications as described in this Privacy Policy.

G. Personalization and Business Analytics

We may use information to:

Personalize your shopping experience
Recommend products
Remember preferences
Understand customer interests
Analyze purchasing trends
Improve inventory planning
Evaluate website performance
Improve website navigation
Develop new products or services
Understand how customers use our Services
Measure advertising and promotions
Conduct internal business analysis

H. Security and Fraud Prevention

We may use information to:

Authenticate customer accounts
Detect fraudulent transactions
Prevent theft
Prevent account abuse
Investigate suspicious activity
Protect our website and systems
Protect customers, employees, animals, and property
Enforce our policies and agreements
Maintain transaction integrity

I. Legal and Regulatory Purposes

We may use information to:

Comply with applicable laws and regulations
Respond to subpoenas, court orders, or lawful requests
Maintain tax, accounting, and transaction records
Enforce agreements
Establish, exercise, or defend legal claims
Respond to government or regulatory authorities
Comply with animal-sale or recordkeeping requirements
Investigate suspected unlawful activity

J. Other Uses

We may also use information:

For a purpose disclosed when the information is collected
With your consent
As otherwise permitted or required by law

3. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies and similar technologies on our website.

A cookie is a small data file stored on a browser or device. Some cookies are necessary for the website to operate, while others support analytics, personalization, advertising, and convenience.

A. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies may be required to:

Operate the online store
Maintain website security
Keep items in a shopping cart
Process checkout
Authenticate customer accounts
Prevent fraud
Remember privacy selections

Blocking these cookies may prevent parts of the website from functioning.

Functional Cookies

These cookies may be used to:

Remember customer preferences
Save language choices
Maintain favorites
Remember account settings
Improve website convenience

Analytics Cookies

These cookies may help us understand:

How many people visit the website
Which pages or products are viewed
How visitors navigate the website
Whether website errors occur
How long visitors use the website
Which marketing channels lead to website visits

Advertising Cookies

Where used, these cookies may help us:

Measure advertising performance
Display advertisements
Limit repeated advertisements
Understand whether an advertisement resulted in a website visit or purchase
Provide advertising based on general browsing or shopping activity

B. Cookie Controls

You may be able to manage cookies through:

Our website’s cookie-settings tool
Your browser settings
Your device settings
Advertising-industry opt-out tools
Recognized browser-based privacy signals where applicable

Disabling cookies may affect the operation of customer accounts, checkout, shopping carts, favorites, order tracking, and other website functions.

4. ANALYTICS AND ADVERTISING

We may use third-party analytics, advertising, social-media, and website-performance services.

These providers may collect information regarding your browser, device, website activity, product views, purchases, and interactions with advertisements.

Depending on applicable law, certain disclosures involving advertising cookies, pixels, or similar technologies may be considered:

Targeted advertising
Sharing of personal data
A sale of personal data, even when no money is exchanged

Where required, we will provide a method for eligible consumers to opt out of these activities.

5. EMAIL AND TEXT-MESSAGE COMMUNICATIONS

A. Transactional Communications

We may send communications relating to:

Order confirmations
Payment confirmations
Shipping or delivery updates
Store-pickup notices
Returns or refunds
Product recalls
Account security
Loyalty rewards
Customer-service requests
Other administrative matters

Transactional communications are not promotional and may continue even after you opt out of marketing.

B. Promotional Emails

When permitted by law, we may send promotional emails concerning:

Sales
Discounts
New products
Store events
Loyalty offers
Product availability
Business announcements

You may unsubscribe by using the unsubscribe link in a promotional email or by contacting us.

C. Text Messages

When you provide express consent, we may send promotional or transactional text messages to the telephone number you provide.

Message frequency may vary. Message and data rates may apply. Consent to receive promotional text messages is not required as a condition of purchasing products or services.

You may reply:

STOP to cancel promotional text messages
HELP for assistance

Mobile telephone numbers, text-message opt-in information, and consent records will not be sold or shared with third parties for their independent marketing purposes.

We may share this information with service providers that help us operate our messaging program, deliver messages, manage consent, or provide customer service.

6. HOW WE DISCLOSE INFORMATION

We may disclose personal information as described below.

A. Website and E-Commerce Providers

Our website and online store are supported by third-party technology providers, including our e-commerce platform provider.

These providers may process information necessary to:

Host and operate the website
Maintain customer accounts
Process shopping carts
Operate checkout
Track orders
Manage product listings
Support loyalty or gift-card features
Prevent fraud
Provide technical support

B. Payment Processors

We may disclose information to payment processors, financial institutions, fraud-prevention providers, and payment networks to:

Authorize transactions
Process payments
Issue refunds
Prevent fraud
Resolve payment disputes
Comply with financial requirements

C. Shipping and Delivery Providers

We may disclose information such as your name, address, telephone number, delivery instructions, and relevant order information to:

Shipping carriers
Local delivery providers
Couriers
Fulfillment providers
Other companies needed to complete delivery

D. Service Providers

We may disclose information to companies that perform services for us, including:

Website hosting
E-commerce technology
Point-of-sale services
Cloud storage
Customer support
Email delivery
Text-message delivery
Loyalty-program administration
Gift-card administration
Data analytics
Advertising
Fraud detection
Information security
Accounting
Legal services
Insurance
Business consulting

These providers may use personal information only to perform services for us or as otherwise permitted by law and their agreements.

E. Product Suppliers and Manufacturers

We may share limited information with a supplier or manufacturer when reasonably necessary to:

Address a product complaint
Process a manufacturer warranty
Investigate a product defect
Respond to a product recall
Obtain technical assistance
Resolve a safety concern
Complete a special order

F. Advertising, Analytics, and Social-Media Providers

Subject to applicable law and your privacy choices, we may disclose information such as:

Online identifiers
Cookie identifiers
Device information
Browsing activity
Product views
General purchase activity
Advertising interactions

These disclosures may be used for analytics, marketing measurement, or targeted advertising.

G. Legal and Government Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with applicable law
Respond to a subpoena, warrant, court order, or legal process
Cooperate with a lawful government investigation
Enforce our terms, policies, or agreements
Detect or prevent fraud, theft, or abuse
Protect customers, employees, animals, property, or the public
Respond to an emergency
Establish, exercise, or defend legal claims

H. Business Transactions

If Elsy’s Birds and Feed Store is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of all or part of the business, personal information may be disclosed or transferred as part of that transaction.

I. With Your Direction or Consent

We may disclose information to another person or company when you request, direct, authorize, or consent to the disclosure.

7. SALE, SHARING, AND TARGETED ADVERTISING

We do not sell customer names, telephone numbers, email addresses, payment-card information, or text-message consent lists for money.

However, the use of some advertising, analytics, social-media, cookie, or pixel technologies may be considered a “sale,” “sharing,” or use for targeted advertising under certain state privacy laws, even when no money is exchanged.

Where applicable, eligible consumers may opt out by:

Using our website’s cookie or privacy settings
Activating a legally recognized browser-based opt-out signal
Contacting us using the information provided below

We do not knowingly sell or share for targeted advertising the personal information of children under 16.

8. YOUR PRIVACY CHOICES

A. Account Information

You may be able to review or update certain information by logging into your online account.

B. Marketing Emails

You may opt out of promotional emails by selecting the unsubscribe link in an email.

C. Text Messages

You may reply STOP to a promotional text message.

D. Cookies

You may manage optional cookies through our cookie-settings tool, browser, or device settings.

E. Privacy Requests

Depending on your state of residence, the law applicable to us, and available exemptions, you may have the right to:

Confirm whether we process your personal information
Access personal information
Correct inaccurate personal information
Request deletion of personal information
Obtain a portable copy of certain personal information
Opt out of targeted advertising
Opt out of the sale or sharing of personal information
Opt out of certain profiling activities
Appeal the denial of a privacy request
Receive equal treatment after exercising a privacy right

These rights are not absolute and may be subject to legal exceptions.

9. TEXAS PRIVACY NOTICE

Texas residents may have rights under the Texas Data Privacy and Security Act, subject to the law’s applicability, exemptions, and exceptions.

Where applicable, a Texas consumer may have the right to:

Confirm whether we process the consumer’s personal data
Access personal data
Correct inaccuracies
Delete personal data provided by or obtained about the consumer
Obtain certain personal data in a portable format
Opt out of targeted advertising
Opt out of the sale of personal data
Opt out of certain profiling activities
Appeal a decision regarding a privacy request

We will not unlawfully discriminate against a consumer for exercising an applicable privacy right.

Submitting a Texas Privacy Request

You may submit a request by:

Calling 281-442-5621
Using the Contact Us feature on our website
Mailing a written request to the address listed below

Please include:

Your full name
Email address
Telephone number
State of residence
A description of your request
Sufficient information to help us locate the relevant records

We may request additional information to reasonably verify your identity.

Appeals

If we deny a privacy request and applicable law provides an appeal right, you may appeal by contacting us and clearly labeling the request:

Privacy Request Appeal

We will respond in accordance with applicable law.

Authorized Agents

Where permitted by law, you may designate an authorized agent to submit certain privacy requests on your behalf.

We may require:

Written authorization
Verification of your identity
Verification of the agent’s authority
Other information reasonably necessary to prevent fraud

10. VERIFYING AND RESPONDING TO PRIVACY REQUESTS

We may take reasonable steps to verify that a privacy request is submitted by:

The person to whom the information relates
A parent or legal guardian where applicable
A properly authorized agent

Verification may require information such as:

Name
Email address
Telephone number
Mailing address
Order details
Account authentication
Other information reasonably related to our records

We will use verification information only to process, authenticate, document, and respond to the request.

We may deny or limit a request where permitted by law, including when:

We cannot reasonably verify the requester
The request is fraudulent
The request conflicts with legal requirements
Information must be retained for tax, accounting, fraud-prevention, transaction, safety, or legal purposes
An applicable exemption applies
The request is excessive, repetitive, or manifestly unfounded

11. DATA RETENTION

We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

The nature of the information
The length of the customer relationship
The need to complete a transaction
Return, refund, warranty, or dispute periods
Tax and accounting requirements
Fraud-prevention needs
Security needs
Animal-sale or service records
Applicable statutes of limitation
Legal and regulatory requirements

When personal information is no longer reasonably needed, we may delete, anonymize, aggregate, or securely dispose of it.

12. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from:

Unauthorized access
Improper use
Loss
Theft
Alteration
Destruction
Unauthorized disclosure

These safeguards may include access controls, password protections, payment-processing protections, employee procedures, system monitoring, and service-provider protections.

However, no website, electronic transmission, payment system, storage system, or security measure can be guaranteed to be completely secure.

You are responsible for:

Protecting your account password
Using a unique password
Logging out of shared devices
Promptly notifying us of suspected unauthorized activity

13. DATA-BREACH RESPONSE

If we discover a security incident involving personal information, we may:

Investigate the incident
Take steps to contain and remediate it
Notify service providers or law enforcement
Notify affected individuals
Provide legally required notices
Take other measures permitted or required by law

The timing and form of any notification will depend on applicable legal requirements and the circumstances of the incident.

14. CHILDREN’S PRIVACY

Our website and Services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without legally required parental or guardian consent.

If we learn that personal information was collected online from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

A parent or legal guardian who believes that a child submitted personal information may contact us using the information below.

15. SENSITIVE PERSONAL INFORMATION

We do not seek to collect sensitive personal information unless it is reasonably necessary for a transaction, service, security purpose, legal requirement, or another disclosed purpose.

Sensitive information may include:

Payment-card information
Account login credentials
Precise location, if voluntarily provided for delivery
Information protected under applicable law

We do not use sensitive personal information to infer characteristics about customers.

16. DEIDENTIFIED AND AGGREGATED INFORMATION

We may create or use information that has been aggregated or deidentified so that it cannot reasonably be linked to a particular person.

We may use this information for:

Business analysis
Inventory planning
Product development
Website improvement
Advertising measurement
Research
Other lawful business purposes

Where required by law, we will maintain deidentified information in deidentified form and will not attempt to reidentify it except as permitted by law.

17. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to or integrations with third-party services, including:

Payment providers
Shipping carriers
Social-media platforms
Mapping or directions providers
Product manufacturers
Advertising providers
Other websites or online services

We do not control the privacy or security practices of third parties.

When you leave our website or use a third-party service, that provider’s privacy policy and terms may apply.

We encourage you to review the privacy notices of third-party services before providing information.

18. SOCIAL-MEDIA FEATURES

Our website may contain links, buttons, widgets, or integrations associated with social-media platforms.

These features may allow the social-media provider to collect information such as:

IP address
Device information
Website activity
Pages viewed
Account interaction

Your use of social-media services is governed by the policies of the applicable platform.

19. DO-NOT-TRACK AND GLOBAL PRIVACY CONTROL

Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to these signals, our website may not respond to all Do Not Track signals.

Where required by applicable law and supported by our website technology, we will process recognized browser-based opt-out signals, such as Global Privacy Control, as a request to opt out of applicable sales, sharing, or targeted advertising.

Your preference may need to be reset if you:

Delete cookies
Change browsers
Use a different device
Reset your browser settings

20. INTERNATIONAL VISITORS

Elsy’s Birds and Feed Store is located in Texas and primarily serves customers in the United States.

If you access our website from outside the United States, you understand that information may be transferred to, stored in, or processed in the United States, where privacy laws may differ from those in your location.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

Our business practices
Products or services
Website features
Service providers
Technology
Privacy laws
Legal or regulatory requirements

When we update the policy, we will revise the “Last Updated” date.

Material changes may also be communicated through:

A website notice
An account notice
Email
Another legally appropriate method

We encourage you to review this Privacy Policy periodically.

22. CONTACT US

Questions, concerns, complaints, or privacy requests may be directed to:

Elsy’s Birds and Feed Store
1441 Hartwick Road
Houston, Texas 77093

Website: elsysbirdsandfeed.com
Telephone: 281-442-5621

You may also contact us through the Contact Us page on our website.

For privacy requests, please write:

Privacy Request

For appeals, please write:

Privacy Request Appeal

Thank you for your patience as we continue improving.

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